If you have common activities in your sales process that you want to keep track of and measure over time, you should give Note and Task Types a look.

For example, when taking a note, you can choose what type of note it is:

Once you save the note, you can see that the note type is displayed in the activity history:

After you've taken several notes with the note type set, you can head over to the Notes Over Time by Type report:

And you can see them added up by time period:

If you want to see the individual notes, just click on a particular segment and you can drill down to see the individual notes:

If you are an Admin, you can change the list of Note or Task Types by hovering over the gear icon next to the Type dropdown:

Then enter any new options in the list and click Modify:

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